For current and potential shareholders

Business Strategies

What is the status of initiatives in each business?

Under the Sixth Mid-Term Management Plan (Fiscal 2023 - Fiscal 2025), we are implementing key initiatives for each business in line with the following matrix chart.

Built-to-Order Business

Detached Houses

Strengthening our detached house brands by enhancing our strategies for each price range

We have divided our offerings into three price ranges. By implementing strategies and measures tailored to the price and product specifications of each, we will reinforce our detached house brands.
In addition, we will roll out life knit design, a new design concept aimed at proposing housing where attachment grows over time based on appeal to emotions through beautiful design and genuine materials.
At the same time, we will implement customer relationship management (CRM) to reinforce customer relationships.

Implement three brand strategies
Implement three brand strategies
Rental Housing and Commercial Buildings

Striving to supply high value-added properties based on area strategy and enhancing the Sha Maison brand

Further Enhancing the Added Value of Sha Maison:
Sekisui House’s Sha Maison ZEH allows residents to sell electricity generated onsite, accommodating resident needs for utility cost savings and ethically conscious lifestyles.

ZHE
Architectural/Civil Engineering

Constructing a stable foundation to create sustainable value for customers and society driven by eco-friendly measures and technical capabilities

figure
GRANDE MAISON Uemachidai Residence Tower
GRANDE MAISON Uemachidai Residence Tower
PRIME MAISON Ryogoku
PRIME MAISON Ryogoku
Techno Center Osaka Konoike Construction
Techno Center Osaka Konoike Construction
Renewable energy
Renewable energy
Super Open Caisson System
Super Open Caisson System

Supplied Housing Business

Rental Housing Management

Practicing property management that offers enhanced services to owners and tenants

Thorough providing high-quality and differentiated Sha Maison rental housing and executing area marketing strategy, we increase in units under management and enjoy consistently high occupancy rates. We are also practicing property management that offers enhanced services to owners and tenants.

For Owners:
Maximizing asset value
—Diverse solution proposals
—Strengthening relations with owners

Occupancy rate graph

For Tenants:
Strengthening services
—Creating services that utilize blockchains
—Centralizing services

Utilization ratio
Smartphone
Remodeling

Proposals to extend the life of our robust housing stock, backed by our track record in supplying a cumulative total of 2.5 million units, and to enhance its asset value

We proposal to extend the life of our robust housing stock, backed by our track record in supplying a cumulative total of 2.5 million units, and to enhance its asset value.

Detached Houses:
To strengthen large-scale remodeling of detached houses, we are advancing two types of remodeling: proposal-based remodeling to update residences in line with changes in family composition or lifestyle, and energy efficient remodeling to update thermal insulation and install the latest energy-conserving, energy-producing and energy-storing equipment.

The goal

Rental Housing:
We work to increase rents and maintain high occupancy rates by maintaining high-quality residential environments through proposals that meet tenant needs

Figure

Development Business

Real Estate and Brokerage / Condominiums / Urban Redevelopment

Developing cities and rural areas through sophisticated area marketing and investment decisions from a medium to long-term perspective

Under the Sixth Mid-Term Management Plan, we will be focusing on supplying high asset-value properties in rigorously selected areas while advancing mid- and large-scale urban development projects that will become symbols of the surrounding communities, such as ZEB offices, hotels and commercial facilities tailored to urban centers. In suburban areas, we will work to develop beautiful and appealing residential land while advancing the regional revitalization-based hotel business, primarily focusing on the Trip Base Michi-no-Eki Stations Project.

Strategy

Condominiums

Condominiums

Rental condominiums

Rental condominiums

Non-residential urban development

Non-residential urban development

Residential land development

Residential land development

Regional revitalization facilities

Regional revitalization facilities

Condominiums: Notable Projects

GRANDE MAISON Shin Umeda Tower The Club Residence

High-rise residence with a view to providing value for the next generation. Sky Terrace, an outdoor shared space rarely found in high-rise buildings, is on the 35th floor and exemplifies our commitment to high-quality comfort for residents.

GRANDE MAISON Shin Umeda Tower The Club Residence
Sky Lounge
Sky Lounge
Owners Lounge
Owners Lounge

Grande Maison The YAMATE 241

Grande Maison The YAMATE 241
Lounge
Lounge
Corridor
Corridor

Urban redevelopment: Notable Projects

GARDEN CITY SHINAGAWA GOTENYAMA
GARDEN CITY SHINAGAWA GOTENYAMA
GRAND GREEN OSAKA GRAND GREEN OSAKA
GRAND GREEN OSAKA
AKASAKA GREEN CROSS
*Peripheral models are
provided by zenlin
AKASAKA GREEN CROSS
*Peripheral models are
provided by zenlin
Prime Maison Shirokanedai Tower
Prime Maison Shirokanedai Tower
The Ritz-Carlton Kyoto
The Ritz-Carlton Kyoto

Overseas Business

We will continue advancing the overseas business as a growth driver supporting the Sekisui House Group

To move from a development business-centered portfolio to one supported by the dual pillars of the development business and the homebuilding business, we will maintain a proactive growth strategy for homebuilding business.
We aim to achieve a supply of 10,000 units overseas by 2025 in the homebuilding business in the United States, Australia.
In the development business, we aim to maximize profit and achieve stability by diversifying partners and strengthening alliances with them.

  • U.S.

    Homebuilding business
    Expanding our area into the southeastern region with the aim of an annual supply of 9,000 units Among our U.S. operations, the SHAWOOD business has just been launched on a full scale with the aim of an annual supply of 300 units

    Master-planned community business
    We will rigorously select new investments and aim for synergies through integrated management with the homebuilding business

    Multifamily business
    Expanding our area into promising area with a collaboration with new partners while being mindful of the investment balance

  • Australia

    Homebuilding business
    Expanding business and engraining the SHAWOOD brand in the high-end market

    Development business
    Shift to a portfolio conscious of a balance between large projects, in which we can leverage our strengths, and medium projects focused on asset turnover

  • Singapore

    We will strengthen alliances with local partner companies, build an optimal business portfolio, and strive to maintain stable operations

  • UK

    Building a base for the homebuilding business with new business partners

World map World map
U.S. Homebuilding business: SHAWOOD

U.S. Homebuilding business:

SHAWOOD

U.S. Multifamily business: The Ivey

U.S. Multifamily business:

The Ivey

Australia Homebuilding business: Norman Estates

Australia Homebuilding business:

Norman Estates

Australia Development business:
Sanctuary

Australia Development business:

Sanctuary

Singapore: One Holland Village

Singapore:

One Holland Village